Spot the shift
Move from describing activity to naming the business outcome.
A practical business-training workshop
Turn one repetitive workflow into a clear, reviewable agreement your agent can execute—with the right context, boundaries, and human judgment.
Move from describing activity to naming the business outcome.
Walk the Fathom intake case study from trigger to success check.
Draft each contract piece directly with your agent in your own OS.
Choose Read, Draft, Coordinate, or Act—and define approval.
Run one safe test, inspect the result, and choose the next repetition.
Open with: “You do not need to automate your business today. You need one trustworthy contract for one recurring result.” Ask attendees to keep their OS and agent chat open beside this screen.
The whole process · Seven stages
A dependable automation is built as a learning loop—not a single leap from idea to action.
The Automation Contract makes the outcome, route, boundaries, checks, and recovery explicit. It guides the automation; it is not the automation itself.
Trace the seven stages left to right. Pause at stage 3 and say: “This is the map we will learn to write. The automation comes later, after the map can survive a test.”
Next, we’ll sharpen the shift from recurring activity to an observable business outcome—then unpack every part of the contract.
01 · Reframe the work
Describes motion, not value. It leaves relevance, routing, and “done” undefined.
Defines a result the business can observe, inspect, and improve.
Automation is not “make it run.” It is “make the expected result, judgment, and recovery explicit.”
Someone can tell whether the result happened.
The agent knows where its authority begins and ends.
When reality differs from the happy path, work lands safely.
Ask for one recurring task from the room. Rewrite it aloud as “When X happens, Y is true by Z.” Point out that this is an operating promise, not a software feature.
02 · The Automation Contract · 1 of 2
The business result that must be true—not the activity performed.
Question to askWhat becomes reliably true when this works?
Fathom exampleBy 10 a.m. each day, every new qualified call has a concise brief and a clearly owned next action.
The event or schedule that starts the workflow.
Question to askExactly when should the agent begin—and what counts as new?
Fathom exampleAt 8:30 a.m. each weekday, find calls created since the last successful run.
The business rules and background needed to make sound judgments.
Question to askWhat would a capable teammate need to know before deciding?
Fathom exampleKnow our ideal client profile, active clients, offer names, team owners, and what “qualified” means.
The smallest dependable sequence from trigger to finished output.
Question to askWhat must happen, in order, and where is judgment required?
Fathom exampleCollect → classify → extract decisions/actions → match owner → draft brief → route for review.
The approved systems and source-of-truth hierarchy the agent may use.
Question to askWhere can the agent read, write, and resolve conflicting facts?
Fathom exampleRead Fathom transcripts and CRM ownership; write a draft brief in The AI Surfer OS; do not edit the CRM.
Pause after each card. Taylor pastes the matching prompt into chat; participants answer there. The goal is a useful first draft, not perfect documentation.
03 · The Automation Contract · 2 of 2
The exact deliverable, destination, structure, and level of detail.
Question to askWhat should arrive, where, and in what format?
Fathom exampleA six-line brief: call, category, summary, decisions, actions with owners/dates, and open questions.
The boundary between what the agent may do and what a human must confirm.
Question to askWhich consequences require a human decision?
Fathom exampleDraft briefs automatically. Taylor approves before any client message, task assignment, or record change.
The evidence that proves the outcome happened correctly.
Question to askHow will we know this run is complete and trustworthy?
Fathom exampleEvery new call is accounted for; owner/date match the transcript; no unsupported claims; review queue delivered by 10.
What happens when data is missing, confidence is low, or a tool fails.
Question to askHow does the workflow stop safely and make recovery easy?
Fathom exampleDo not guess. Label the issue, preserve the transcript link, add it to the exception queue, and notify Taylor.
The lowest autonomy level that creates value while earning trust.
Question to askWhat is the safest useful first version?
Fathom exampleStart in Draft: prepare the daily brief and exception list; Taylor reviews and acts.
Emphasize that Approval Rule, Failure Path, and Starting Mode are not red tape. They are what let a useful automation survive real-world ambiguity.
04 · Case study
Find recordings since the last successful run.
Extract intent, decisions, commitments, and uncertainty.
Apply ICP, client, offer, and ownership rules.
Create review-ready actions with source links.
Taylor approves consequences; exceptions stay visible.
Northstar discovery — Qualified. Proposal requested. Taylor owns draft by Thu. Source attached.
Acme client sync — Decision: move launch to Oct 12. Morgan owns timeline update. Approval required before client confirmation.
Untitled recording — No participant identity. Held in exception queue; no action created.
Trace one call across the arrows. Ask: “Where could this quietly go wrong?” Convert answers into context, approval, success, or failure rules.
05 · Set the agency level
Outputs are consistently accurate, exceptions are caught, the action is reversible, and the owner understands the failure modes.
Rules change, source quality drops, consequences grow, errors repeat, or nobody can explain why the agent chose an action.
Starting low is not timid; it shortens the learning loop. For Fathom, begin at Draft. “Act” is a promotion based on evidence, not enthusiasm.
06 · Use judgment
The steps change every time because the team has not chosen a standard.
Automation costs more to build and monitor than the repetition costs to do.
Inputs are incomplete, inaccessible, or too inconsistent to support decisions.
A mistake is harmful, public, legally sensitive, or difficult to reverse.
The expert cannot yet explain how good decisions differ from bad ones.
Nobody will inspect quality, handle exceptions, or update rules.
First simplify. Then standardize. Then document. Then automate.
Invite one “not yet” example. This is a win: identifying a bad automation candidate prevents expensive confusion and reveals the operational work needed first.
07 · Participant build sprint
Run a visible timer. Announce each transition and circulate. At minute 27 say: “Simulation, not activation.” At minute 32 ask everyone to improve exactly one rule.
08 · Close the loop
Start with one outcome. Make the contract clear. Let trust compound.
Close by asking each person to say: workflow, starting mode, and when they will run the first test. Remind them the contract is a living operating document.